To write well is to spend hours on a paragraph your reader will breeze through in an instant. A good writer will spend a day painting the corner of a billboard just off the shoulder of an interstate. Nobody will ever know if it’s done right. But they will know if it’s wrong. Don’t do it wrong. The great writers stay another hour.
Donald Miller is a student of story. He helps people live a better story at Storyline through this blog and the Storyline Conference. He helps leaders grow their businesses at StoryBrand, where they get an entire marketing education in 2 days at his Workshop. Donald lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy. For regular updates, follow Don on Twitter (@donaldmiller) and Instagram. To read more of his posts on the Storyline Blog, click here.