The truth is people aren’t drawn to truth, they’re drawn to simplicity. Recent research from Harvard suggests that customers don’t necessarily buy the best products, they buy the products that are the easiest to understand and the easiest to purchase.
Recently I had to have a hard conversation with a friend. It was one of those conversations you put off for a long time, thinking you can just ride it out, hoping things will correct on their own. The tension had been building for awhile. Small things, really, but neither of us wanted to bring […]
What we have is time. And what we do is waste it, waiting for those big spectacular moments. We think that something’s about to happen — something enormous and news-worthy — but for most of us, it isn’t. This is what I know: the big moments are the tiny moments. The breakthroughs are often silent, […]